Choosing An Idea: 4 Simple Ways to Evaluate Any Startup Idea

October 22, 2014Joshua Zloof

I recently embarked down the startup path for the second time.  I’m currently in the ideation phase - testing out a few different ideas, looking for an opportunity.  I wanted to share my approach for evaluating startup ideas.  This structure ties in well with the Lean Methodology I mentioned in an earlier post by setting up clear checkpoints for any particular idea.  I tried to distill a lot of the learnings from my time as a product manager, founder at my last startup, and various readings/ lectures on founding a company, but if others out there have additions, let me know - always looking for tips.  I’m going through this process right now, so I’ll let you know if it works!